I don't remember when the "O" sticker first appeared; it's possible that it was plastered all over the cover of her first selection (which happened to be Jacquelyn Mitchard's The Deep End of the Ocean, if you were curious) and I somehow just didn't notice it. Once I did notice that sticker, I saw it everywhere, and it unnerved me. That little sticker changed the way I read. It made me self-conscious. I didn't want anyone to see me reading a novel with Oprah's seal of approval and think that I was incapable of chosing books for myself. That sticker undermined my expertise, and as much as I like Oprah, I refuse to believe that she's better at choosing books than I am. The easy fix would have been to simply peel the sticker off, but those things were made with some kind of freakishly strong Oprah-grade glue that wouldn't come off without taking a good chunk of the cover with it. So, I could look like one of Oprah's reading minions or like I don't take care of my books.
![]() |
Oprah huh? |
That sticker made me wary of certain books. I rebelled against Oprah and her super-sticky stickers. They were designed to make me want to read something, but instead, they repelled me, and I would often refuse a book simply because Oprah told me I should check it out. My rebellion extended beyond the obviously branded books to books that looked like something Oprah might like; there was nothing worse than having a stranger ask me if I was reading an "Oprah book." If I happened to read a book before Oprah got her mitts on it, I had to make sure that everyone knew about it. That's right, I had The Road on hold at the library at least two weeks before Oprah said a word about it. I still feel a bit smug about this, ridiculous as it is.
Now that the heyday of Oprah's book club has largely passed (it helped oodles when she stopped making regular selections and instead chose books when she darn well felt like it), and the show is in its final season, I have hope that the "O" emblem will gradually fade from existence, at least on my books. I don't begrudge Miss O and her embrace of literature, I just wish she hadn't gotten so stamp-happy with her love. Couldn't the graphic have been smaller? Or maybe it could've been tucked inside the book somewhere, like in the middle of a random chapter or hidden within the cover art itself. I wouldn't be opposed to a fun game of "Where's Oprah" with my copy of She's Come Undone. In the meantime, I suppose I'll have to continue avoiding the mark as much as I can, and when that's impossible, well, there's always electrical tape.